Intro: Harley Davidson Sprint
Harley-Davidson is going to launch a new entry-level motorcycle, named Sprint. This bike will come in 2026 and its price will be around $6,000 (approximately 5 lakh rupees). This will be Harley’s cheapest bike, which has been made for new and young riders.
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CEO Jochen Zeitz said
Harley-Davidson CEO Jochen Zeitz said that this bike is being made in 2021. Its purpose is to connect new customers to the Harley brand and also earn profit for the company. This bike will be shown to dealers in October 2025 and will come in the market in 2026. Along with this, another entry-level cruiser bike will also be launched.
This new step is a big one for Harley-Davidson as earlier their smaller bikes like Street 500 and Street 750 were not very successful. Now the company has developed this bike with new technology and strategy, which is cheap while also maintaining Harley’s style. This bike can also be important for markets like India, where Harley has already developed a bike like X440 in collaboration with Hero MotoCorp.
Why Launch Sprint Motorcycle
With the launch of Sprint, Harley-Davidson wants to attract new riders, especially Gen Z and first-time bike riders. This bike will not only be cheap but it will also have the iconic look and feel of Harley that makes this brand so special.
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